You couldn't pick a more perfect illustration of this crazy globalized internet age we live in. The ad was aired by KFC Australia as part of its "cricket survival guide" series in the run-up to a big match between the Australian and West Indian cricket teams. The ad features a white Australian sitting in a crowd of unruly black Carribean cricket fans. "Need a tip when you're stuck in an awkward situation?" he asks the camera. He then shares a bucket of fried chicken with the unruly crowd. They devour it, bringing them under control. "Too easy," he says.
Showing posts with label globalisation. Show all posts
Showing posts with label globalisation. Show all posts
Friday, 8 January 2010
'Racist' KFC ad: The perils of globalisation
You couldn't pick a more perfect illustration of this crazy globalized internet age we live in. The ad was aired by KFC Australia as part of its "cricket survival guide" series in the run-up to a big match between the Australian and West Indian cricket teams. The ad features a white Australian sitting in a crowd of unruly black Carribean cricket fans. "Need a tip when you're stuck in an awkward situation?" he asks the camera. He then shares a bucket of fried chicken with the unruly crowd. They devour it, bringing them under control. "Too easy," he says.
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