Showing posts with label globalisation. Show all posts
Showing posts with label globalisation. Show all posts

Friday, 8 January 2010

'Racist' KFC ad: The perils of globalisation

An internet uproar has exploded over the past few days over a purportedly racist KFC ad airing in Australia. The controversy grew so loud that KFC today decided to pull the ad - not because it was causing any offense in Australia, but because Americans watching it on YouTube were offended.

You couldn't pick a more perfect illustration of this crazy globalized internet age we live in. The ad was aired by KFC Australia as part of its "cricket survival guide" series in the run-up to a big match between the Australian and West Indian cricket teams. The ad features a white Australian sitting in a crowd of unruly black Carribean cricket fans. "Need a tip when you're stuck in an awkward situation?" he asks the camera. He then shares a bucket of fried chicken with the unruly crowd. They devour it, bringing them under control. "Too easy," he says.