The latest offender is a video promoting the launch of the Commission’s ‘Science: It’s a Girl Thing’ campaign last week. The campaign is meant to attract young women to careers in the sciences. Apparently the makers of the video decided that the best way to do that was to depict science as an episode of Sex in the City.
The video starts with a serious man peering into a microscope. He is suddenly confronted by three skinny, fashionable girls wearing three-inch high heels. They strut on the catwalk as shots of lipstick and make-up are interspersed with the chemical processes that made them.
