This piece of news from the US caught my eye today. It seems that Keith Olbermann and Chris Matthews, two of cable news network MSNBC's most popular personalities, have been demoted after the McCain campaign complained of a "liberal bias" in their coverage of the Democratic and Republican national conventions. For those in Europe who often find themselves perplexed by US broadcast media, this is probably an excellent lesson for understanding it.There's been speculation over the past two years that MSNBC, which consistently ranks third among the cable news networks (behind Fox News and CNN) and has had trouble finding its voice since its inception, is going to veer to the left to try to become the "Fox News of the left." Fox News, which was launched in the late 90's promising to deliver news free of "liberal bias," is reviled by the left for its strongly conservative slant. All of Fox News' main personalities are right-wing, and its news coverage is often blatantly (and hillariously - as often featured on the Daily Show) enamoured with the Bush Administration and the Republican party. Tapping into the widely held American belief that there is a "liberal bias" in the US media, the network has been remarkably sucessful and consistently ranks above CNN.
So the thought was, MSNBC might try to emulate that success by becoming a network that favors the democrats. They began featuring Olbermann, who is a frequent critic of the Bush Administration and the GOP, more and more prominently. And Chris Matthews, who has been with the network since the begining, has been increasingly critical of the Bush Administration.